Outsourcing SEO offshore is becoming increasingly popular as a practical option for retrenching businesses. SEO companies in India and the Philippines, among developing countries, are the favorite choice from where SEO is outsourced. This is no surprise considering the fact that both countries have abundant supply of skilled laborers in the field of information technology.Naturally, projects offered to western SEO companies have significantly declined crippling their operations. Western SEO companies go out of business while the opposite happens in the east. Unfortunately, some western SEO companies responded by maligning the quality of SEO services provided by offshore companies. To some extent, their sentiments are understandable but if you pay a close attention to their logic, you will realize just how self-serving it is.Offshore SEO Service Equals Poor in QualityThis is the first attack you will commonly hear from western SEO companies. Somehow this is true, in the same manner that it is also true in the west. What I’m trying to say is, not all offshore SEO companies deliver crappy services and not all SEO companies in the west are reputable.On the contrary, offshore SEO companies are in fact better than their western counterparts. In the west, SEO is mostly done as a part-time, home-based job. In India and the Philippines, SEOs work full-time in an office where SEO is their core business. They are not just housewives with minimal SEO training but they are highly skilled professionals with in-depth knowledge of SEO that has been acquired from intensive trainings.In the Philippines, SEO professionals need to stay on top of their games. They go through a lot of trainings, seminars and workshops to have an edge over their peers, which explains why most of them have other skills like web design, graphic design, programming etc. This is a must if they want to keep their job. Why? Because competition is fierce. There are a lot of skilled SEOs but there’s a few position to fill. In essence, when you work with SEO businesses in India and the Philippines, you are working with the bests.Language BarrierOne of the biggest challenges that SEO companies in the Philippines and India face is language. As most of their clients are coming from the US, UK, Canada and Australia, they need to use English in their SEO campaign. Since English is not their first language, you would expect problems with their grammar. Fortunately, this is not the case for all offshore companies. A considerable number of SEO organizations in India and the Philippines employ professional writers for their content needs. Some western companies resort to providing their own content to SEO companies to ensure correctness in grammar.And to assume that these companies in the Philippines and India don’t know your objectives and don’t understand your priorities, simply because English is not their first language, is too much of an assumption. You don’t need to be an English speaker to understand that businesses operate for the same reason – to make profit. Proper realignment of your SEO strategies to achieve your client’s goals and objectives do not depend on your comprehension of the English language.ExploitationThe main selling proposition of SEO outsourcing companies offshore is cost-cutting. This is made possible because offshore companies in general operate at a much cheaper cost. Employees are paid a meager salary, almost a third of what an American SEO is paid. Or is it really meager?To compare two professionals from two countries based on their salary without taking into account their country’s standard of living is not fair. Similarly, saying that SEOs in India are exploited because they receive just a quarter of the salary paid to an American SEO, is moronic. The cost of living in India is much cheaper compared to the US, which means even if their salary is smaller, their purchasing power compensates for the difference.ConclusionClearly, there are a lot of misconceptions about offshore SEO companies. Problems have been identified which are mutually exclusive to western SEO companies. Results from your SEO campaign is not correlated to whether you outsourced your SEO offshore or not. It’s more of how you chose your SEO company. Hence, we conclude that outsourcing your SEO offshore is not a bad decision, in fact, it can provide lots of benefits to your company.
The days of booking appointments through a paper-based system are gone. You’ve decided to take upgrade your operations by looking at kennel software. But what should you be considering while you make this critical decision?There are two types of software: on-premise software that needs to be installed on your work computers and cloud-based software that you can access through the internet.What is the main difference between these two types of kennel software?Mobility. A cloud-based software system will have the same essential features as any software you would download and install, but you do not have to be at work to access it.Each type of kennel software will have its own structure, and you will have to decide which system is most compatible with your business needs. And that’s not just with your business operations, but compatible software that works with any device–Macs, iPads, tablets, smartphones. Cloud-based software means all you need is the internet.Consider these criteria while evaluating which fit is the best for you:1. Check their websites to see if the software is feature-rich and if these features are easy-to-use.
Simple check-in & check-out
Operational reporting (feedings, medications, & activities)
Accommodates the amount of clients you have
2. Call in to speak with a representative, chat with them through their websites, or email them.This will test out their customer support. Make sure that their staff is attentive, understands your business needs, and can answer all your questions thoroughly.3. Go through a demo.Make time for a demo so that a representative can show you an inside look of the software. Their objective and yours should always be to see if the software is a good fit for your business.Consider ease of use for your benefit and for your staff’s. When you train your staff in how to use the software, how big with the learning curve be?Does the software support how your business operates? (i.e. holiday deposits, daycare playgroups, payments options)4. Ask each company for their competitors.A credible company will always know who their competitors are and will have no problem divulging that information to you. You’ll find out who the notable companies are in the industry and you’ll get side-by-side comparisons as each company pitches to you why they are better. This will quicken the process for you so that you won’t have to filter through other software duds.5. Think of your business operations. What processes can be more efficient? Does this software provide the best solution to my problems?Don’t get overwhelmed by the amount of options. Have a focus. Whether you need a faster check-in process, an automated email reminder system, or a more organized and easily accessible customer database, know what your priority is for your facility. Then after you have figured out the best solution, find out what else they have to offer and then incorporate that into your daily workflow.6. The software is customizable to your business.Don’t fall into tailoring your business operations to your software. It should be the other way around. Software companies should do their best to make sure that all of your business needs are met. Find a software company that flexible enough to accommodate services unique to your business.7. Check out a review site like Capterra to see what independent reviewers are saying about kennel software. Get opinions from other pet professionals whom have already done the research and rated their top software companies.
Upon close examination, e-mini traders find that price action falls into two broad categories. The majority of the time the market is range bound or forming a continuation channel. At other times, however, the market breaks out of these continuation channels and begins to trend up or down. I have yet to find a satisfactory definition for the term “trend,” and I have been working on it for nearly 25 years.At this point in my trading career I prefer to view trends as any sustained directional movement either up or down. Of course, I am well aware of that many “purist type” e-mini traders have mathematical criteria, or specific definitions of just is exactly what constitutes a trend. I would expect these individuals to review my broad interpretation of trending behavior as faulty. In general, I have found most of these “purist type” definitions unsatisfactory for my scalping trading technique. I am interested in only small segments of the market and tend to view trends as I referred to them early in this paragraph. If the market is moving in a specific direction for a sustained period of time, I will conclude that the directional movement is indicative of the direction of short-term e-mini prices. In short, I take a very short term of my trading horizon and nothing in my style relates to swing trading or other trades with a lengthy time frame.That being said, a continuation channel is a period of sideways movement typified by a specific range that serves to hold market pricing in a narrow band. Many trading educators discourage trading in channels as they can be unpredictable and volatile. By ignoring any sort of channel based trading activity, e-mini traders are taking themselves out of potential profits any time the price action begins to form a channel, which is nearly 60 to 70% of the time.Why do people avoid continuation channels?It is my view that most systems based trading methodologies use oscillators and indicators to indicate potential e-mini trading setups. In a trending market, oscillators and indicators can be accurate and mostly helpful. But there is a problem with indicator based trading, especially in continuation channels. Most indicators lag the market by several bars, which compounds the problem of trading in channels. In my view, most oscillators and indicators are of little value in channeling market. On the other hand, I really do not require an indicator to inform me that the market is trading in a channel or is trending. A simple glance at the chart being traded clearly indicates choppy and narrow trading ranges, and trends are self-evident.For the purposes of this article, I am not going to elaborate on how to trade trending and channeling markets. On the other hand, my trading style allows me to trade channeling and trending markets. That statement comes with a caveat, however, as the techniques used in channel trading are diametrically opposite than techniques for trading a trending market. To be sure, most charts present trading opportunities and trading methodologies are dictated by the market structure at the time of trading. On the other hand, I am predisposed to trading with the trend, or previous trend, when I initiate trades in the channel and I always trade back in the direction of the channel.Trading trending markets simply requires a good entry in the direction of the trend. There are a plethora of well documented e-mini trading methodologies that provide quality entry points in a trending. To encapsulate my view on trends vs. channels is quite simple, really; channel trading requires trading back into the channel and trending markets you trade in the opposite direction of the channel.The point of this article is a simple; an e-mini trader must utilize a specific strategy for trading trends, and a completely different and almost opposite e-mini trading strategy for trading channels. This statement may, on the other hand, be interpreted as an indictment of strict system based trading systems as they are generally ineffective when trading channels. We practice identifying trends in my trading room and trading them; then we switch gears (when a channel develops) and practice the e-mini trading techniques that are suited to channel training.